The Serie A team, Atalanta BC have signed a new partnership with the Italian distributor of energy and gas brand, Enel.
Following the partnership, Enel has been named the official energy partner of the La Dea for the ongoing 2023-24 season.
The partnership between the two bodies will aim to work in the field of sustainability.
Roberto Deambrogio, Head of Communications at Enel, said, “Today we announce the collaboration with a top-level partner like Atalanta with whom we embark on a path that has sustainability as its objective. Enel’s goal is to offer the best tools to allow people to make informed choices in the world of energy and with this new agreement we will be able to do so with an even wider audience.”
Romano Zanforlin, Commercial and Marketing Director of Atalanta, said, “We are really happy to have signed this partnership agreement with Enel because it gives us the opportunity to delve deeper into and develop an important topic such as sustainability. We are truly convinced that we have embarked on a path that will allow both brands to reap important satisfactions.”
The Bergamo-based football club has already added companies such as OVET, Valtellina, and Lactis to its sponsorship portfolio.
The Italian brand, Enel has made some serious strides in the sports sponsorship arena, especially in Italian football. The company has recently collaborated with clubs such as Inter Milan and AS Roma.
Enel is a multinational energy company that is a leading integrated operator in the global energy and renewables markets. It is the largest private operator of renewables in the world, the first operator of electricity distribution networks in terms of customers served, and the largest retail operator in terms of customers.