The Premier League (PL) team, Arsenal have secured a global partnership with the Chinese tyre brand, ZC Rubber.
Following the deal, ZC Rubber has been named the official global partner of the Gunners for the ongoing PL season.
We’re delighted to announce a new global partnership with Chinese tyre manufacturer, ZC Rubber.
— Arsenal (@Arsenal) November 30, 2023
Welcome to the Arsenal family 🤝
Through this deal, the tyre brand will be receiving eminent brand visibility exposure at the club’s home turf, Emirates Stadium during the PL, Emirates FA Cup, and Carabao Cup matches. This will assist the Chinese brand to get recognition globally.
Expressing his remarks on the collaboration, Henry Shen, Vice President of ZC Rubber, stated, “We are delighted to be named as the official partner for Arsenal. We especially would like to thank our partner EMW Global for making this happen, as this partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers.
He further stated, “It is our first time to take part in this global campaign with such a well-known club in the Premier League enjoying a long history and high reputation. Through this collaboration such as field ads, official social media, and player interactive events, we aim to enhance our brand awareness in global markets. We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”
Juliet Slot, Chief Commercial Officer, Arsenal, expressed, “We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals – including our front-of-shirt sponsorship with Emirates. There’s never been a better time to partner with Arsenal and it’s great to have ZC Rubber with us on our journey. We’re excited to support them in their ambition to reach new audiences around the world.”
Before this deal, the London-based unit forged commercial partnerships with brands such as Sobha Realty, ABBYY, Betway, Google Pixel, Dirt is Good, Emirates, Cadbury, and Hotels.com.
With its headquarters located in Hangzhou, China, ZC Rubber (Zhongce Rubber Group Co., Ltd.) is the leading tyre maker in China and among the top 10 worldwide. It sells and distributes a variety of tyres for use on bicycles, motorbikes, ATVs, off-road, industrial, and passenger cars, among other vehicles. ZC Rubber supplies billions of customers globally by distributing to more than 200 nations.