Wolverhampton Wanderers has signed a cooperation deal with Boss Entertainment India to increase its footprint in the Indian market. Wolves are aspiring to engage in more football activities in India by partnering with International schools, academies and clubs. The Premier League club will be able to organize these activities through a youth activation agency such as Boss Entertainment.
Since India has the largest youth population, the fandom for football is growing exponentially with every passing year. The good response to the Indian Super League indicates that football will gain more popularity in the future.
International football clubs are keeping an eye on the Indian market and looking for potential opportunities to tap the potential of this market. Amidst the pandemic as well, various workshops and webinars are conducted which has received an overwhelming response from the audience.
Shaan Singh, Director of Sports Marketing – Boss Entertainment said, “We are really excited to have taken a small, but big step into the development of football in India through the amazing knowledge of Joe Hunt and Wolves. The expertise and knowledge shared by Wolves will certainly help Indian football clubs go a long way.”
The agency had earlier worked with Watford Football Club and helped them establish themselves in the Indian market. This is not the first time that Wolves have ventured into the Indian market. Back in 2007, they had tied up with Punjab based football club JCT. This deal focused on sharing knowledge and promote wider interaction between the two clubs.