The Premier League (PL) team, Wolverhampton Wanderers F.C., also known as Wolves, have signed a partnership extension with the multinational brewing entity, Molson Coors.
Following the extension, Molson Coors will continue to be the official beverage supplier of Wolves.
The partnership’s main agenda will be to provide a wide range of benefits and a surreal matchday experience for fans attending matches at the Molineux Stadium. The association between the two parties will also look forward to improving the matchday conditions at the stadium, also the base flow pouring of drinks which have been set up in recent times. The brewing company has also increased the variety of products available, with bringing up of Madri and Pravha which have gained popularity among the fans.
Molson Coors Beverage Company is a Canadian-American multinational drink and brewing brand and is currently headquartered in Golden, Colorado, and Montreal, Quebec. The company was founded in 2005 through the merger of Molson of Canada, and Coors of the United States. The company produces a fine range of beers, malt beverages, energy drinks, spirits, and wines.
Vinny Clark, General Manager for Commercial Operations, Wolves, said, “I’m delighted to extend our long-running partnership with Molson Coors who have provided great support to the club over many years. When we looked at renewing the partnership, we wanted to reset our operating model and put fan experience at the top of our priorities. We are achieving this by directing Molson Coors investment into infrastructure improvements across the venue with the aim of reducing wait times. Some of these improvements have already been made during the 2022/23 season and fans can expect to see further improvements across our new long-term agreement.
He further added, “We are pleased Molson Coors have embraced our vision for range expansion across the venue. Traditionally, the focus of the partnership had been centred around the Carling brand and, whilst still available, we have seen great successes in the uptake of new products. We have a commitment to continue to review the range on an ongoing basis so we can look to provide a good, better, best product range at Molineux for our fans to enjoy.”
Mike Satchwell, Regional Director at Molson Coors, said, “We are delighted to renew our long standing and productive partnership with Wolves. Over the many years Molson Coors have worked alongside the club and the relationship has grown in strength. It demonstrates some great examples of how a true partnership can help realise one another’s ambitions and ideas. Furthermore, this opportunity give Molson Coors great pleasure in knowing we can continue to build on that excellent progressive work together that improves the experience for both the fans and the local community.”
The Wanderers are currently standing in the 13th position on the points table of the English top flight. They will be facing Leeds United today at their home turf, Molineux Stadium in Wolverhampton.