The Premier League (PL) club, Wolverhampton Wanderers FC have struck a partnership extension with Levy UK + Ireland, to encompass retail operations.
Since April 2019, the leading sports and entertainment caterer has managed food and beverage services across all matchday and non-matchday events at Molineux Stadium and catering for football operations at the Sir Jack Hayward training ground.
This new agreement has marked a significant step forward with Levy Merchandising, the company’s strategic venture into sports retail, taking charge of the club’s retail operations. This includes managing Wolves Megastore at Molineux and the club’s online store.
The partnership aligns with Levy’s vision of creating a more holistic fan experience. Levy Merchandising will design, manufacture, and supply a wide range of official merchandise, catering to the needs of professional athletes, casual sports enthusiasts, and loyal supporters.
Jon Davies, MD of Levy UK + Ireland, said, “We’re excited to strengthen the partnership between Levy UK + Ireland and Wolves. By taking on the retail operations we can boost the retail offer, amplify the club’s identity, and enhance the fan experience within both the retail and food and drink arenas.
“We have a reputation for excellence, quality and innovation and Levy Merchandising is committed to improving the matchday journey at Molineux and beyond.”
Levy, a leader in UK and Irish sports and entertainment catering, boasts an impressive portfolio of partnerships with prestigious venues across Europe. These include Johan Cruyff Arena, All England Lawn Tennis Club, The O2 Arena, Tottenham Hotspur Stadium, and many more. The company is renowned for its bespoke food and beverage concepts, exceptional service standards, and commitment to guest satisfaction.
On the pitch, Wolves currently sit 11th in the league table and the unit will next take on West Ham United at 7:30 PM IST tonight.