The Premier League (PL) team, Wolverhampton Wanderers F.C. have announced a partnership with a Swedish mobile gaming firm and provider of online casino and sports betting services, LeoVegas Group.
Following the agreement, the brand has become the club’s official training kit partner for the 2023–24 season.
The well-known LeoVegas brand will appear on Wolves’ first-team training jerseys for the ongoing season as part of the new alliance.
The LeoVegas Group, an international iGaming operator and the market leader in Europe for mobile casinos, was founded in Sweden in 2012. It operates a variety of widely recognized and reputable brands.
Since LeoVegas’ founding, responsible gaming has played a significant role in the culture of the business. The company’s operations are built on raising awareness of and promoting responsible gambling.
Russell Jones, General Manager, Marketing and Commercial Growth, said, “We are delighted to announce this record training kit partnership with LeoVegas and welcome them to our family of partners. As a well-established and trusted brand with a long history of collaborating with sports teams, we are thrilled that LeoVegas have chosen to add Wolves to their portfolio of successful sports partnerships.
“Throughout our discussions we have been thoroughly impressed with LeoVegas’ commitment to responsible gambling and the range of tools they have available to help their customers play safe – something which is of paramount importance to the club.”
Sam Behar, Director of UK/IRE and Global Sponsorship, LeoVegas Group, said, “LeoVegas are proud to partner with Wolves, one of the most established clubs in the Premier League, and we look forward to seeing the partnership kick-off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend. We are excited to work closely with the team at Wolves who have demonstrated that they have the drive and ambition to succeed, and we look forward to the coming season.”
Prior to this deal, the club also inked collaborations with AstroPay and Molson Coors. In the ongoing season, the team is currently 15th in the points table with three points from four games. The side will now take on Liverpool FC (LFC) tomorrow, i.e. September 16.