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Vodafone teams up with Wimbledon and All England Club

The firm will utilize its latest Augmented Reality, haptic and IoT technology, Virtual Reality and 360 to increase fan engagement and connectivity.

Vodafone has signed an association with Wimbledon as the official connectivity partner of The Championships and its venue The All England Lawn Tennis and Croquet Club (AELTC). The deal is a three-year partnership wherein the media firm will also collaborate with the Lawn Tennis Association (LTA) to improve the sport’s landscape.

With this partnership, Wimbledon fans will gain an exclusive tournament experience through Vodafone’s great connectivity and 5G potential. The firm will also utilize its latest Augmented Reality, haptic and IoT technology, Virtual Reality and 360 to increase fan engagement and connectivity. The collaboration of the world-class telecommunications unit with AELTC and LTA is signed to generate a new competition for the tennis grassroots players. Adding to it, Vodafone will also team up with notable British tennis athletes such as Tim Henman and Laura Robson to inspire people from their high-level playing career and experience.

On this partnership, Max Taylor, the Vodafone Consumer Director, said, “There is a huge buzz around British tennis and Wimbledon is set once again to be a high point of the summer. We want to build on this momentum long-term by helping people get involved in the sport. This is a fantastic opportunity for us to use our connectivity to deliver a world-class experience for fans both on and off the court. We can’t wait to get involved.”

Laura Robson, the former British Number One and Wimbledon Junior champion also gave her insights on this grand association and said, “British tennis is going from strength to strength right now, and it’s so exciting to see where we could end up. I’m delighted to be teaming up with Vodafone to help encourage as many people as possible to pick up a racket.”

Gus Henderson, the Commercial Director of the AELTC also put forth his comments on this grand move and said, “We are thrilled to welcome Vodafone as the Official Connectivity Partner of The Championships. We are looking forward to seeing how Vodafone will create unique experiences to bring our fans even closer to the action at Wimbledon this summer. It is also very exciting to have a partner who shares our aim of promoting tennis to an even wider audience.”

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