Wimbledon 2023: Sponsors Watch

Being the oldest and most widely-regarded tennis tournament, the Wimbledon has managed to secure numerous sponsorship deals for the upcoming edition.

The oldest and most widely regarded tennis tournament in the world, Wimbledon Championships, will begin its 2023 edition tomorrow i.e. July 3 at the All England Club in London.

The men’s and women’s singles draw each have 128 players who are originally split up into eight groups of 16 players each. Of these, 112 qualified either by world rankings or wild-card invitations, and 16 qualified through matches that were played between June 27 to June 29.

The first Sunday of the tournament, known as “Middle Sunday,” will feature scheduled games for the second consecutive year. Previously, the first Sunday was either a rest day for the athletes or it was used to make up matches that were cancelled due to bad weather, which happened only four times over the history of the competition.

The top seed for the men will be 20-year-old Spaniard Carlos Alcaraz, who is going to be followed by the four-time reigning champion Novak Djokovic, who wants to win his eighth Wimbledon men’s singles championship to tie Roger Federer‘s record.

Iga Switek of Poland will be the top seed in the women’s division. Although she has three Grand Slam victories in the last five years, she has never made it past Wimbledon’s fourth round.

With such top seeds involved, the tournament is surely going to be another blockbuster amongst fans. Being the oldest and most widely-regarded tennis tournament, the organisers have managed to secure numerous sponsorship deals for the upcoming edition. Let’s look at the sponsors of Wimbledon 2023.

Official Banking Partner: Barclays

Barclays is a significant provider of financial services on a global scale, offering wealth management, corporate and investment banking, credit cards, and retail banking. For about 48 million customers and clients worldwide, Barclays transfers, lends, invests, and safeguards money.

Official Ball Partner: Slazenger

The British sports equipment company Slazenger is owned by the Frasers Group. Ralph and Albert Slazenger founded the business in 1881 on London’s Cannon Street as a sporting goods store. Dunlop Rubber bought Slazenger in 1959 and BTR purchased Dunlop in 1985.

Official Information Technology Partner: IBM

IBM is a global technology business with its main office in Armonk, New York. The Computing-Tabulating-Recording Company (CTR), which was created in 1911, was later renamed IBM in 1924. One of the biggest IT corporations in the world, IBM has operations in more than 170 nations.

Official Champagne Partner: Lanson 

Lanson is the fourth-oldest Champagne House which was founded in 1760. Four unchanging pillars that are meticulous Cru selection, classic Champagne vinification, an exclusive collection of reserve wines, and extended cellar ageing support its distinctive and authentic taste.

Official Outfitter Partner: Ralph Lauren

The Ralph Lauren Corporation is a market leader in the creation, promotion, and sale of high-end lifestyle goods across five different categories: garments, footwear & accessories, home, perfumes, and hospitality.

Official Water Partner: Evian 

A France-based company, Evian provides mineral water that it sources from various locations close to Évian-les-Bains, which is located on the southern shore of Lake Geneva. Currently, the French multinational company Danone owns Evian.

Official Coffee Partner: Lavazza 

The Italy-based company, Lavazza produces coffee-related goods. Luigi Lavazza established the brand in Turin in 1895, and it was initially operated out of a tiny grocery store on Via San Tommaso 10. The third and fourth generations of the Lavazza family are currently running the company.

Official Car Partner: Jaguar Land Rover

Land Rover is a British luxury automotive manufacturer that is part of Jaguar and is known for producing luxury four-wheel drive, off-road competent SUVs. Since 2008, the company has been a division of Tata Motors.

Official Payment Partner: American Express

American Express Company is a multinational financial services firm based in the United States that specialises in payment cards. It is one of the most valuable corporations in the world, with headquarters in New York City, and is one of the Dow Jones Industrial Average’s 30 parts.

Official Smartphone Partner: OPPO 

OPPO is a Chinese consumer electronics company based in Dongguan, Guangdong. Smartphones, smart gadgets, audio devices, power banks, and other electronic products are among its key product categories.

Official Gin Partner: Sipsmith 

Sipsmith is a microdistillery based in London. It is the very first copper-pot distillery to be established within Greater London in almost two hundred years. It has been a Beam Suntory affiliate since December 2016.

Official Beer Partner: Stella Artois

Stella Artois is a Belgian pilsner beer that was first made in 1926 by Brouwerij Artois in Leuven. The beer is 5.2 percent ABV in its original form, which is the country’s standard for pilsners. The drink is also available in additional nations, such as the United Kingdom, Ireland, Canada, and Australia, where it has a lower ABV.

Official Connectivity Partner: Vodafone

Vodafone Group is a multinational telecommunications business based in the United Kingdom. The company’s registered office and global headquarters are located in Newbury, Berkshire, England.

Official Stringer, Tennis Racket, Shoe and Sport Bag Partner: Babolat 

Babolat is a French tennis, badminton, and padel gear firm established in Lyons. It is renowned for its strings and tennis racquets, which are utilised by both professional and amateur competitors across the world.

Official Partner: Pimm’s

Pimm’s is a fruity spirit-produced gin. It is a drink that is distinctly British, prepared by infusing gin with a blend of botanicals, caramelised orange, and warmed spices.

Related Articles

Latest Articles