UP Yoddhas announces Lifelong as associate sponsor

The announcement of the partnership was made by UP Yoddhas through their official Twitter handle.

The Pro Kabaddi League outfit, UP Yoddhas has penned a partnership with the manufacturer of home appliances, fitness, and grooming products, Lifelong. Following this association Lifelong has been labelled as the official associate sponsor of the Greater Noida-based kabaddi franchise.

Lifelong aims to build a strong customer base by promoting its products and brand through this partnership. While UP Yoddha wants to take the next step in the sport of kabaddi by making it fashionable besides it already being career-oriented.

The announcement of the partnership was made by UP Yoddha through their official Twitter handle. Adding to it, the kabaddi franchise will be promoting Lifelong by placing its brand logo on the sleeve of the player jersey.

Speaking on the occasion, Col. Vinod Bisht, CEO, GMR League Games said: β€œWe are excited to have Lifelong as a partner for UP Yoddha. Lifelong is a trusted brand where quality is never compromised and that’s where we share our visions. We, at UP Yoddha, have also always emphasized over quality and I just hope this relationship between Lifelong and UP Yoddha continues beyond just a season.”

Mr. Bharat Kalia CEO & Co-Founder, Lifelong Online, added: β€œWe are delighted to extend our support to UP Yoddha, one of the most promising teams in the Pro Kabaddi League’s upcoming season. Since their debut, the team has impressed everyone with its ecstatic performance in all the earlier editions and we are confident they will move ahead with the same zeal. Sports like Kabaddi demands strength, agility, and endurance which match the philosophy of Lifelong Online. With our current campaign Fight Lazy, we truly believe that every Indian can be encouraged to fight the lazy side of themselves and build a fitter Bharat.”

Previously, the Pro Kabaddi League team also announced the signing of a deal with the Indian Hindi news channel ABP News

Lifelong was established back in 2015 and it specializes in manufacturing different products such as home appliances, fitness, grooming, lifestyle, and smart home. It also works day-to-day in order to find more innovative solutions to minimize the challenges faced by Indian households. In quite a few years it has been able to grab a good customer base, following their offering of durable products and honest price points.

On the field, UP Yoddhas will be locking horns against Patna Pirates in their next PKL fixture, scheduled on December 25. While the team is currently sitting fifth in the league table collecting only one point from their opening match against Bengal Warriors.

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