The world’s premier mixed martial arts entity, the Ultimate Fighting Championship (UFC) has inked a new regional partnership with an Australian firm, BTNature.
The agreement names BTNature as the MMA promotion’s official dairy product partner in China, and it calls for the regional launch of co-branded milk powder lines.
BTNature will use the UFC’s increasing profile in the Chinese market to advertise its products, and the deal includes a slew of other marketing rights.
Boni Wang, President of BTNature China, said, “In the field of dairy products, BTN and UFC share a common vision, and both parties strive to innovate and ensure excellent quality. Combining world-class IP with a top-notch supply chain has resulted in a range of extraordinary products. We all believe that this in-depth cooperation project will be a source of pride throughout our careers.”
Recently, UFC has also expanded its partnership deal with the US betting company, DraftKings. The mixed martial arts company has also extended its sponsorship deal with the sports supplements brand, Thorne HealthTech.