The Tennis Premier League (TPL) unit, Delhi Binny’s Brigade have announced the Indian actress, dancer, model, VJ and television personality, Malaika Arora as their new brand ambassador.
Malaika Arora will root for the Delhi-based side during the Tennis Premier League season five as per the pact.
Delhi Binny’s Brigade, who have won the league’s most popular team award for the past two seasons, will try to increase their fan involvement by leveraging Malaika’s recognition and popularity as a leading personality in the Indian fitness and sports community.
Malaika Arora has actively pushed for an active lifestyle for individuals of all ages in order to promote holistic development.
Save Eat founder & CEO of Binny’s Jewellery, Sneh Binny, said, “Malaika Arora is an influential figure in the Indian sports and fitness community in addition to being a brilliant Actress, Model, and TV Presenter. Malaika believes in inculcating an active lifestyle for wholesome development and long-lasting health benefits that equate to a more prosperous life. Her support will surely add another dimension of glamour to the team and new insights into fitness that will allow our franchise to enhance their performance on the court and their popularity off it.
“With an innovative format the Tennis Premier League has captivated the spectators’ interest and the League has already contributed to elevating the status of tennis in our country.”
On the development, Malaika Arora, commented, “The Tennis Premier League is a fantastic tournament with fast-paced matches designed to lure viewers to follow the league. Over the previous four seasons, the league has helped the tennis community in India to expand at an exponential rate, and I am proud to be a part of the Delhi Binny’s Brigade and the league as a whole. I’m hoping that I can play a role to help the franchisee reach new heights.
“It is really important for sports like tennis to be an active part of everyone’s lives. They help individuals teach attributes such as discipline, resilience, and communication which help in the overall development of an individual. ”
Co-founder, TPL, Kunal Thakkur, said, “Malaika is a fitness idol in our country and has helped popularise yoga exponentially in India also. She is dedicated to boosting the reach and participation of Tennis in India to help the nation produce world-class talent. We are excited about her involvement in the league, surely she will help TPL garner newer audiences.”
Mrunal Jain, Co-founder, TPL, said, “We are overjoyed with Malaika’s involvement in the league, her presence will add to the splendour of the tournament and also showcases the unique opportunity the league presents to celebrities to support and help elevate the sport of tennis in India.”
Malaika Arora has now joined the extensive list of famous players on the roster, which likewise includes Sonali Bendre, Rakul Preet Singh, Sania Mirza, Taapsee Pannu, and Sonu Sood for Pune Jaguars, Hyderabad Strikers, Bengaluru Spartans, Punjab Tigers, and Mumbai Leon Army, respectively. Even though Sonali and Rakul Preet are the teams’ owners, the other members of the roster act as brand ambassadors, which will assist their respective teams in receiving much-needed support and eyeballs during TPL season five.