Spalding, a renowned sporting goods manufacturer, has inked a contract extension with Euroleague Basketball, the premier European men’s professional basketball league.
This agreement has ensured Spalding will continue to be the official game ball supplier for all Euroleague Basketball competitions until 2027.
The extension signifies a major win for Spalding, solidifying its position within the European basketball market for the next three years. The partnership encompasses the prestigious Turkish Airlines EuroLeague, the BKT EuroCup, and the Adidas Next Generation Tournament, a development program for young players.
This extended collaboration builds upon a successful existing partnership. Spalding has held the official game ball supplier title for Euroleague Basketball since the 2012-13 season, a testament to the high quality and performance of their products.
Founded in 1876, Spalding is a historic American sporting goods company synonymous with basketballs. The company holds the distinction of developing the first basketball in 1894 and remains a leading producer today.
Currently owned by the Finnish company Amer Sports, Spalding boasts an impressive portfolio of partnerships. The sports equipment company is the official game basketball supplier for not only Euroleague Basketball but also for prestigious leagues like the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), the National Collegiate Athletic Association (NCAA), the Basketball Africa League, and FIBA 3×3.
The Euroleague Basketball season is reaching its climax with the highly anticipated Final Four. The first semi-final matchup features Greek powerhouse Panathinaikos facing off against Turkish titans Fenerbahce on May 24 at 9:30 PM IST. The following day, May 25, reigning champions Real Madrid from Spain will battle Greek rivals Olympiacos at 12:30 AM IST in their quest to defend their title.