Cristiano Ronaldo becomes investor and global ambassador for Whoop

This strategic move coincides with Whoop's international expansion plans, particularly targeting Saudi Arabia where Ronaldo currently plays for Al-Nassr FC.

The fitness tracker company, Whoop has secured a major partnership with soccer superstar, Cristiano Ronaldo.

In a landmark move, the Portuguese football sensation has joined the company as an investor and brand ambassador. This agreement coincides with the performance tracker company’s international expansion plans, particularly targeting Saudi Arabia, where Ronaldo currently plays for Al-Nassr FC.

CR7 will leverage his global influence to promote Whoop’s health and performance optimisation products as a brand ambassador. To demonstrate his dedication, he has also invested in the fitness wearable brand, becoming a stakeholder. Ronaldo’s dual involvement reflects his strong belief in the brand’s purpose of empowering individuals to achieve peak health.

The partnership opens doors for potential collaborations on future product development. Whoop will gain invaluable insights from Ronaldo’s extensive experience as a world-class athlete, potentially influencing upcoming features and innovations.

Will Ahmed, Whoop’s founder and CEO, said, “Cristiano has been a Whoop member for a number of years, and we’re proud to strengthen our relationship further through this partnership. Cristiano’s relentless pursuit of improvement and perfection mirrors our mission. We are looking forward to collaborating with him to share unprecedented insights into his training and recovery methods. Together, we’ll unveil exciting product collaborations to enhance the Whoop experience for our members.”

Commenting on the partnership, Cristiano Ronaldo, said, “Whoop has had a transformative impact on my life both on and off the pitch, and I’m honoured to join the team as an investor. I wear Whoop while training, sleeping, and recovering. It’s been one of the most important tools helping me elevate my game and monitor my health. I look forward to working with Whoop to continue to raise the bar on Whoop features and coaching”.

This announcement comes during a period of exceptional growth for the wearable brand. The company has recently expanded its reach into new markets like India, Mexico, and Brazil, while simultaneously introducing exciting new features within its app. Ronaldo joins a prestigious group of athlete investors for the brand, including renowned figures like Patrick Mahomes and Michael Phelps.

Whoop isn’t just another fitness tracker; it’s a personalised health and performance coach wrapped around your wrist. The discreet wearable tracks sleep, recovery, and strain, providing data-driven insights and personalised recommendations to help users achieve their health and fitness goals.

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