Beurer India names cricket legend Sourav Ganguly as new brand ambassador

This move comes as Beurer India unveils ambitious expansion plans to solidify its position in the Indian market.

Beurer India, a leading manufacturer of home health and wellness products, has announced the appointment of cricket legend Sourav Ganguly as the new brand ambassador.

This move comes as Beurer India unveils ambitious expansion plans to solidify its position in the Indian market.

To further bolster its presence, Beurer India announced the launch of a Made-in-India Blood Glucose Monitor Device during the press conference. This innovative product promises to revolutionise diabetes management by making blood sugar monitoring accessible and reliable for everyone.

The press conference also served as a platform to discuss Beurer’s broader market strategy. This includes strengthening and expanding its distribution network to ensure its health and wellness products reach a wider audience. The healthcare brand plans to achieve increased market penetration through a combination of online and offline channels.

Ganguly, widely admired for his leadership and cricketing prowess, brings immense credibility and influence to the table. Beurer believes this aligns perfectly with its mission to connect with Indian consumers and promote innovative health solutions.

Stanley Joseph, Director of Beurer India, said, “Our aim is to introduce innovative and quality products that not only meet but surpass the health monitoring needs of our customers. India is a key market in Beurer’s global strategy. We are committed to investing in the country not just through our products but also by contributing to health education and awareness.”

Salil V.S., Managing Director and CEO of Beurer India, said, “Mr. Ganguly’s association with Beurer is more than symbolic. It is central to our strategy of deepening our connection with Indian consumers. His widespread respect, trust and appeal as a sportsperson and a leader make him the perfect ambassador to enhance the visibility of our innovative health solutions.”

Sourav Ganguly, speaking about his new role, expressed his enthusiasm, “Health and well-being have always been close to my heart, and I am excited to contribute to Beurer’s mission to improve health outcomes in India. The new Blood Glucose Monitor is a prime example of what we aim to achieve – making health monitoring accessible and reliable for everyone.”

Beurer India is a subsidiary of the global leader in health and wellness technology, Beurer GmbH. Founded in 1919, the German entity offers a range of health and wellness products in India, including blood pressure monitors, thermometers, and nebulizers.

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