HUGO BOSS announces multi-year collaboration with David Beckham

This first-of-its-kind partnership for the BOSS brand sees David Beckham actively involved in shaping future collections.

The fashion powerhouse, HUGO BOSS has announced a groundbreaking design collaboration with the global icon, David Beckham.

This first-of-its-kind partnership for the BOSS brand sees the fashion icon actively involved in shaping future collections, infusing his signature style with BOSS’s established design aesthetic.

The upcoming collections will cater to a wider audience, encompassing both sharp tailoring for special occasions and versatile pieces for everyday wear. This collaboration offers a fresh perspective on both formal and casual menswear, ensuring HUGO BOSS remains a leader in sophisticated and adaptable clothing.

The multi-year nature of the partnership underscores a long-term vision. Consumers can expect Beckham’s design influence to shape the BOSS menswear collections for several seasons to come. The collections will embody his signature style while staying true to BOSS’s commitment to excellence, high quality, and superior design, reflecting the brand’s 24/7 premium lifestyle positioning.

The 49-year-old will also be featured in the upcoming HUGO BOSS global campaign for Fall/Winter 2024, offering a first glimpse at this exciting new design direction.

Daniel Grieder, CEO of HUGO BOSS, said, “David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”

David Beckham, expressed his enthusiasm for the partnership, stating, “Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership.”

This strategic partnership promises to redefine the BOSS menswear line, providing a refreshing take on contemporary style for a global audience.

HUGO BOSS is a global leader in the premium apparel market. With its distinct BOSS and HUGO brands, the group offers collections in over 130 countries through a network of 7,800 points of sale and online in 73 countries.

David Beckham is a celebrated English footballer with a distinguished 20-year career. He played for some of the world’s most prestigious clubs, like Manchester United FC, Real Madrid CF, AC Milan, Paris Saint-Germain FC and Los Angeles Galaxy and captained the England team for six years. Beyond football, he is president of Inter Miami CF, a Major League Soccer (MLS) franchise in Miami.

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