Cycling’s premier event, Tour de France (TDF) has announced a sponsorship deal with the French electrical supplies firm, Rexel.
In this new partnership, the brand will serve as an event partner of TDF for three years.
🤝 @Rexel_Group becomes official partner of the Tour de France for the next 3 years.— Tour de France™ (@LeTour) May 31, 2023
♻️ Rexel and the Tour de France will work on the electrification of the Tour and support communities in their energy transition 👉 https://t.co/nJmZyVSUGm pic.twitter.com/XaImvmpIHQ
The TDF’s organiser, Amaury Sport Organisation (ASO), has stated that the relationship will boost the Tour’s aims to accelerate electrification and assist communities in their energy transition. The collaboration will concentrate on increasing the Tour’s environmental sustainability.
According to ASO, the TDF has been working over the last decade to become a more environmentally responsible organisation in order to safeguard the landscapes that surround the race routes. The TDF also reduced its direct carbon emissions by over 40% between 2013 and 2021.
Christian Prudhomme, Director of the Tour de France, said, “Teaming up with an expert in the energy sector such as Revel will allow us to keep on mitigating our environmental footprint through swifter electrification of communities as an enabler of a more sustainable mobility paradigm.”
Thomas Moreau, Rexel France, President, said, “We are proud to become a partner of the Tour de France, an event grounded in the hearts of the French people that celebrates our regions year after year. Rexel designs and shares electrification solutions for businesses and local authorities to build a positive energy future. We will put the know-how and energy of our 5,000 employees at the service of the Tour de France and our regions.”
Recently, TDF also reaffirmed its agreement with the French optical manufacturer, Krys until 2026. The agreement sees Krys continue to sponsor the race’s white jersey, which goes to the best rider under the age of 26.
The Tour de France will be held between July 1 – 23, with the Tour de France Femmes following from July 23 – 30.