Tour de France renews sponsorship pact with Krys

This new updated agreement between Tour de France and Krys has now been signed until 2026.

Cycling’s premier event, Tour de France has announced an extended partnership with the leading firm in the French optical market, Krys.

This new updated agreement, in which the brand will continue to act as the sponsor of the white jersey, has now been signed until 2026.

Krys will also be an official partner of the Tour de France Femmes avec Zwift for four years, beginning with the 2023 edition, as an organic extension of its association with the men’s Tour de France. This new engagement enhances Krys’ relationship with the Grande Boucle.

Krys, a firm promoter of the well-being of individuals in France, continues its outreach to raise awareness and screening operations with its Sight and Hearing Bus.

Krys and the Tour de France have a long history of mutual trust and shared principles. Throughout the Tour de France, Krys demonstrates how important trust is to them, particularly with young people.

In addition to sponsoring the white shirt, which recognises the best rider under the age of 26, it also runs the “Étape en Blanc,” a tutoring project that will take place on July 4 during stage 4 from Dax to Nogaro. This humanitarian event, created in collaboration with Afev1, intends to offer academic aid to disadvantaged young people. Since its debut in 2021, the operation has supplied more than 62,000 hours of coaching thanks to the participation of all spectators.

Krys additionally employs the Tour de France as an opportunity to reach out to the French people and enlighten them on important health issues such as vision and hearing by providing free visual and auditory screening examinations. The Sight and Hearing Bus will stop at 14 Tour de France stages for the seventh time. It will also make three stops during the Tour de France Femmes with Zwift. Since 2016, around 8,000 people have had screening tests and gotten preventative advice.

Christian Prudhomme, Director of the Tour de France, commented, “The list of winners of the best young rider classification of the Tour de France is a litany of legends of cycling and the Tour de France: Tadej Pogacar, Egan Bernal, Andy Schleck, Alberto Contador, Laurent Fignon… Since 2015, Krys has sponsored the white jersey, which always goes to a worthy rider and marks the wearer as a protagonist of the future of cycling. I am delighted to extend until 2026 our partnership with this company and its network of 1,000 stores, which echoes the visibility, territorial coverage and local touch at the heart of the Tour de France.”

Marion Rousse, Director of the Tour de France Femmes avec Zwift, said, “I am thrilled to welcome Krys to the young family of the Tour de France Femmes avec Zwift. The presence of such a well-known brand dedicated to the health of people in France is a great asset. Krys’s commitment will boost the development of women’s cycling. Sponsoring the team classification shows that the company recognises the importance of teamwork and cohesion to accomplish great and amazing things.”

Jean-Pierre Champion, CEO, Krys France, said, “This year is a milestone for Krys: we are celebrating ten years of partnership with the Tour de France, a huge festive and popular event whose values are our values. We are mighty proud to deepen our attachment to the Grande Boucle until 2026 by sponsoring the Tour de France Femmes avec Zwift from this year and for the next four editions. These bonds of loyalty between Krys and the Tour reflect the trust of our customers in our opticians and hearing aid specialists.

“Being a partner of the white jersey means believing in everyone’s potential and supporting those who stand out and make themselves heard. Sponsoring the Tour de France Femmes avec Zwift means empowering and giving more chances to women to shine in a sport that is still very male-dominated. We are committed to society and strive to promote visual and auditory health. The Tour is the perfect opportunity to carry out this mission by supporting a new generation that believes in its chances.”

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