Veritone, a leading provider of digital asset management and licensing solutions, has secured a multi-year agreement with Tennis Australia, the governing body of tennis in Australia and organizer of the Australian Open (AO).
This strategic partnership has granted the media intelligence company the exclusive rights to license archival match footage from the prestigious Grand Slam tournament to content buyers in North America.
The audio and video analysis company boasts a vast customer base spanning advertising agencies, documentary filmmakers, editorial houses, and the arts and entertainment industries. This agreement provides a one-stop shop for these clients, streamlining their content acquisition process with easy access to a rich library of AO footage through Veritone’s user-friendly platform.
Commenting on the partnership, John Garcia, Head of Media Business Development, Tennis Australia, said, “We are excited to partner with Veritone to help drive the value of our archival media licensing business in North America. We trust Veritone’s deep heritage in managing Grand Slam® tennis rights and are excited to enable licensees in North America with greater access to the Australian Open archive.”
Craig Caruso, Vice President, Sports Media & Commercial Partnerships at Veritone, added, “Veritone is now home to archival Grand Slam® media licensing, having signed Tennis Australia and Australian Open to our licensing roster, in addition to our long-standing relationships with the United States Tennis Association and the US Open, Fédération Française de Tennis and the French Open. We look forward to bringing iconic moments from the Australian Open to our extensive buyer network.”
This strategic agreement has further solidified Veritone’s position as a leader in sports content licensing. With the addition of Tennis Australia and the Australian Open, the AI-powered transcription leader offers unparalleled access to premium sports media, empowering rights holders and content creators to maximize the value of their assets.
Founded in 2014, Veritone is a US-based artificial intelligence company. Its core product, aiWARE, is an intelligent operating system that empowers businesses to extract insights from vast amounts of audio, video, and text data. Its solutions cater to diverse industries, including media and entertainment, legal, and energy sectors. Its technology applications range from identifying speakers in videos to analyzing social media conversations and streamlining legal document review processes. In 2023, Veritone became part of Gridbeyond, a leading provider of AI-powered energy solutions.