The governing body for tennis in Australia, Tennis Australia has signed a partnership with the Chinese coffee house chain, Luckin Coffee.
As per the arrangement, Luckin Coffee has been named the official coffee partner of the Australian Open in China and Southeast Asia.
Through this deal, Luckin Coffee will be amassing brand recognition with the help of virtual signage at the AO into China and Southeast Asia. Additionally, it plans to offer a co-branded product under the AO-Luckin Coffee name in China and Singapore, as well as give away free items during the Australian Open in 2024.
Expressing his remarks on the new collaboration, Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented, “We’re delighted to partner with Luckin Coffee – one of Asia’s dominant and fastest growing coffee retailers. Partnering with Luckin is an important and exciting next step in executing our strategy to expand the Australian Open’s presence in China and Asia more broadly, where tennis continues to grow rapidly in popularity. Both Luckin Coffee and the Australian Open embrace premium playfulness in our brands, making us a great fit.”
Yang Fei, Co-founder and Chief Growth Officer of Luckin Coffee, stated, “The sport of tennis is associated with a healthy lifestyle, and represents elegance and expertise, which is well aligned with the brand of Luckin Coffee. As one of the largest coffee chain brands in China, the partnership between Luckin Coffee and the Australian Open will bring great synergy as both are leading brands representing healthy, high-quality lifestyles, and will help to promote our coffee to the world.”
With more than 13,000 locations in more than 300 Chinese cities, Luckin is a well-known retailer of coffee that is currently growing into Singapore. Luckin is a retail model pioneer that offers high-quality coffee at an inexpensive price that is convenient for customers.