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Juventus and Willis Towers Watson forge a five-year extension

As Juventus’ official broker and risk advisor, WTW will continue to provide essential support in managing the club’s complex risk profile.

The Serie A powerhouse, Juventus FC have announced a five-year extension of their partnership with the global advisory, broking, and solutions company, Willis Towers Watson (WTW).

The renewed agreement has solidified a longstanding collaboration and will now extend until 2029.

As The Old Lady’s official broker and risk advisor, WTW will continue to provide essential support in managing the club’s complex risk profile. The partnership will focus on developing innovative risk management strategies while prioritizing the health and well-being of Bianconeri players and staff.

Commenting on the extension, Francesco Calvo – Managing Director Revenue & Football Development of Juventus, said, “A renewal that fills us with pride, as WTW is about to become one of the longest-standing sponsors alongside Juventus. Reliability and planning are two of the cornerstones of this agreement, which has changed over time in line with the evolution of the panorama in which our company is inserted. A job in close synergy between our realities, which also includes a joint work in employee management, all carried out with credibility and strategic coherence.”

Gianmarco Tosti, Head of Mediterranean Region and Italy Country Manager of WTW, added, “The renewal of the partnership with Juventus highlights the importance of WTW’s highly consultative approach, which enables the ‘Smarter Way to Risk’: innovation, specialization and constant attention to the needs of our customers in Italy and around the world. These are the pillars on which we build our strategy, generating distinctive value and enhancing the ability of companies to navigate risks in an increasingly effective and efficient way, also thanks to our specialization in the various sectors in which our customers operate.”

Willis Towers Watson is a leading global advisory, broking, and solutions company. With a focus on managing risk, optimizing benefits, and designing employee and retirement strategies, WTW delivers data-driven insights and solutions to help clients succeed.

Before this deal, the Turin giants have also partnered with Fanatics, Instant Casino, Two Circles, and Zondacrypto. Juve men finished their campaign third last season, while Juve women secured second place. Both teams have strengthened their squad with the signings of Alisha Lehmann, Michele Di Gregorio, and Hanna Bennison. The men’s team will kick off their campaign with a home game against Como 1907 on August 18.

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