The domestic T20 league of Tamil Nadu, organised by the Tamil Nadu Cricket Association (TNCA), the Tamil Nadu Premier League (TNPL) has developed a sponsorship agreement with Campa, a soft drink brand in India.
Through this deal, the brand has been named TNPL’s pouring partner for the 2024 season.
The announcement of the news was made by TNPL through its social media handles, with the caption, “We’re thrilled to announce our partnership with Campa as the Pouring Partner for TNPL 2024! Here’s to a fantastic season together!”
Reliance Industries purchased Campa for INR 22 crore in March 2023, bringing the 1977-founded company back to life. Under the Reliance brand, Campa made a comeback to the market with three brand-new flavours: Campa Cola, Campa Lemon, and Campa Orange.
The eighth installment of the Tamil Nadu Premier League kicked off in Salem on June 5, with defending champions Lyca Kovai Kings beating Chepauk Super Gillies. Today, the first double header of the season will take place, with Dindigul Dragons playing Trichy Grand Cholas, and Salem Spartans taking on Siechem Madurai Panthers.