Australian Open develops partnership renewal with Asahi Beverages

As per the renewal, Peroni Nastro Azzurro and Somersby continue to be the official beer & cider partners of the Australian Open.

The apex body for tennis in Australia, Tennis Australia has signed a partnership extension with the leading alcoholic company, Asahi Beverages, for the Australian Open.

As per the renewal, Peroni Nastro Azzurro and Somersby will continue to be the official beer & cider partners of the Australian Open.

Through this extension, the fans can enjoy the brand’s new product, Peroni Nastro Azzurro Stile Capri while enjoying the action of the marquee tournament. Along with free tickets for hospitality at Rod Laver Arena’s Peroni Superbox, fans will also have the opportunity to win a trip to Capri, Italy, during the tournament. 

On January 20, the Peroni Capri Beach Club will experience an even greater level of elevation as Peroni announces its partnership as the naming rights holder for Peroni Super Saturday. It will be the only spot at Grand Slam Oval offering live music and beer on tap, adding to the great intensity on one of the Open’s busiest days.

Furthermore, Balter, one of Australia’s favourite craft breweries, will serve a variety of delicious beers from the stylish Balter Bar in Garden Square at the tournament. Outside Kia Arena, fans may savour the cool flavour of Somersby Super Crisp. The non-alcohol line of Asahi Lifestyle Beverages will also be available throughout the partnership.

Cedric Cornelis, Tennis Australia’s Chief Commercial Officer, said, “Peroni Super Saturday is set to be an incredible day at the Australian Open and Grand Slam Oval will be the place to take in the atmosphere, without needing to miss a minute of the tennis.”

Marc Slater, Asahi Beverages Marketing Manager, stated, “We are excited to return to the Australian Open, reinforcing our partnership with this iconic event. Our various on-site activations create a unique way for fans to engage with the tournament and our diverse range of alcoholic and non-alcoholic brands. We can’t wait to be part of the Australian Open’s vibrant atmosphere once again. The Peroni Capri Beach Club will be bringing the vibrant coastal lifestyle of Capri to Grand Slam oval, offering fans a refreshing oasis retreat throughout the event. As naming rights partner to the Peroni Super Saturday, we look forward to reinvigorating one of the most iconic days on the Australian sporting calendar. With exclusive live music, big screen viewing and fresh Peroni beer on-tap, there is no better place to soak up the electric atmosphere of the AO.”

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