The Serie A club, Udinese Calcio have entered into a two-year co-sponsorship agreement with Banca 360 FVG, a leading cooperative credit institution in Friuli Venezia Giulia.
The partnership, which extends through the 2024/26 seasons has signified a strategic alliance between two pillars of the region.
The partnership with the Friulians aligns perfectly with the bank’s commitment to supporting regional pride and excellence. Both institutions share a strong emphasis on teamwork, innovation, and sustainability.
Commenting on the partnership, Luca Occhialini, President of Banca 360 FVG, said, “For a Credit Union, establishing a relationship with the region is essential. Udinese Calcio is one of the institute’s long-standing customers and an organisation with which we have always shared positive partnerships. As we mark the one-year anniversary of the merger between BancaTer and Friulovest Banca on 1 July 2023, we thought we would tie our activities even more closely to a club that represents the pride and excellence of Friuli Venezia Giulia.
“This is an investment to strengthen our role as a leading bank in the region and that will be in parallel with the regional support that Banca 360 FVG will continue to guarantee in terms of mutuality and support to the local organisations we are connected with, which will remain a key priority.”
The club’s president, Franco Soldati, added, “Udinese Calcio has always had a privileged relationship with Banca 360 FVG, a financial operator steeped in tradition and firmly rooted in our region. We are united by our values, our pride in coming from Friuli Venezia Giulia, and our origins that go back to around 130 years ago.
“Being able to help promote a brand that represents the individuality of our regional community is a source of great satisfaction and is part of the mutual promotion agreement that we launched with IO SONO FRIULI VENEZIA GIULIA and the commercial naming of Bluenergy Stadium to promote regional talent and excellence.”
Banca 360 FVG is a cooperative bank headquartered in Friuli-Venezia Giulia, Italy. With a focus on personalized financial solutions and a strong commitment to the local community, the bank operates 58 branches across the region, including Pordenone, Udine, Trieste, and Gorizia.
I Bianconeri have also recently extended their partnership with Macron, an Italian sports apparel company. The club will kick off their 2024/25 Serie A campaign on August 18 against Bologna FC 1909.
