The Ligue 1 team, AS Monaco have inked a multi-year partnership extension with the Monaco-based luxury fashion and jewellery brand, APM Monaco.
For further two seasons, APM Monaco, which has been the club’s main partner since 2023, will continue to remain the same until 2026. Throughout the Ligue 1 championship, the industry leader in sophisticated fashion jewellery will continue to appear on the front of the unit’s match outfits.
In order to strengthen the bonds between their communities and enhance the perception of the principality and the brand, the two Monegasque firms will be intensifying their collaboration, building on the efforts started last season (such as APM Monaco’s Bijou du mois, photo and video shoots, etc.)
Throughout this season, which coincides with the club’s centenary celebrations, a variety of public activities will be held at the Stade Louis-II, such as the opportunity to win APM Monaco jewellery.
Furthermore, APM Monaco intends to extend an invitation to its numerous influencers and brand ambassadors on a regular basis, as it did in the 2023–24 season, in an effort to grow the fan base of ‘Rouge & Blanc.’ Thus, over the following two seasons, AS Monaco, which have 25 million followers, will aid in the growth of the APM Monaco brand.
Thibaut Chatelard, Marketing & Revenue Director of AS Monaco, commented, “We are delighted to be continuing our collaboration with APM Monaco. After a successful first year, it was a natural step for us to extend our joint adventure. Great challenges lie ahead this season, marked in particular by the celebration of the Club’s Centenary, and we look forward to being able to count on APM Monaco’s support in achieving them.”
Philippe Prette, CEO of APM Monaco, said, “As a Monegasque brand, we are delighted to continue our collaboration with AS Monaco. With this partnership, we are proud to highlight our Monegasque origins and contribute to the image of the Principality.”