French esports organization, Team Vitality recently announced their new partnership deal with the automotive company Kia in France. The deal will see Team Vitality being sponsored with a spree of electric cars, promoting the go-green initiative.
The deal began with a digital campaign and will continue for the next three months. Team Vitality gave out a positive message by promoting a safe atmosphere with the addition of electric cars.
The deal was only signed for the French region and will benefit both in enhancing their global outreach. Kia has been active in the esports sponsoring market and the deal with Team Vitality will prove to be beneficial for both parties involved.
The campaign will be launched and will provide for a unique approach in the collaboration between Kia and Team Vitality. With as many as 24 million fans of the esports organization, Team Vitality has an established global presence amongst the esports market and the deal will see the fanbase grow even further.
Kia will be providing electric cars of the brand to the Team Vitality athletes. This deal will help Team Vitality and Kia both reach new heights in France.
Kia’s Head of Communications in France, Olivier Bouelharrag, stated that “Innovation and expertise are keywords of our respective industries, so creating this partnership was an obvious choice in view of this shared vision. Esports is now a major sport discipline, so it is essential for us to draw inspiration from it to reach out to these athletes of a new world.”