Following the agreement, Vi and Team Vitality will be working together to establish a brilliant esports gaming culture in India.
The agreement also encompasses a wide range of other activities, such as brand sponsorship, content partnerships, and gaming events and experiences. Vi members will receive exclusive access to teams and events in esports, where they can participate.
Additionally, the agreement will open doors for aspiring esports players from all around the nation, giving them access to professional players, master courses, meet-and-greets with esports talent, and a host of other opportunities.
The State of India Gaming Report 2022 projects that by 2027, the Indian esports market will be worth $140 million. Esports as a category has flourished in recent years, particularly after it was first recognised as an official medal sport on numerous international sports platforms.
Vi and Team Vitality intend to introduce several gaming competitions and events to take advantage of this and forge closer ties with users.
Avneesh Khosla, CMO, Vi, stated, “Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionised the mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games.”
Randall Fernandez, Managing Director, Team Vitality India, stated, “We are happy to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country, set new precedents and create indelible marks within the esports industry.”