The star Indian batter, Suryakumar Yadav has joined the renowned OTT platform, JioCinema, as its new brand ambassador.
This newly forged agreement will include multiple initiatives and social media collaborations featuring Suryakumar which could enhance Viacom18‘s vision of making cricket viewing synonymous with digital streaming.
Commenting on the partnership, Suryakumar Yadav, said, “I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership.”
Viacom18 Sports CEO Anil Jayaraj, said, “Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.”
JioCinema is an Indian OTT streaming service, owned by Viacom18, which was launched on September 5, 2016.
Prior to this development, earlier this month, the Mumbai Indians (MI) batter was also named brand ambassador by TIGC, a D2C men’s wear company from the house of The Indian Garage Co.
Sky will be next seen in action later this week on Friday, March 17, in the first ODI of the three-match series against Australia at the Wankhede Stadium in Mumbai.