The star Indian batter, Suryakumar Yadav has been named the brand ambassador of TIGC, a D2C men’s wear company from the house of The Indian Garage Co.
By onboarding the 32-year-old star player, TIGC aims to leverage his popularity to amplify the brand visibility and create engagement and establish the firm as the top fashion choice company among the youth. Suryakumar Yadav, also popularly known as SKY, is currently the ICC No.1 T20I batter, and he has also achieved the laurel of ICC Men’s T20I Cricketer of The Year 2022.
SKY will be seen promoting a fine range of new casual apparel, oversized T-shirts, casual shirts, sweaters, shorts, hoodies, jackets, chinos, denim, and sweatshirts of this company.
TIGC, also known as The Indian Garage Co., is an Indian fashion apparel brand that brings varieties of clothes to amplify the fashion codes. The company is headquartered in Bengaluru, Karnataka.
Anant Tanted, CEO and Founder of TIGC said, “This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him!”
Suryakumar Yadav said, “Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.”