JioCinema, India’s over-the-top media streaming platform owned by Viacom18, has announced a targeted advertising campaign aimed at small and medium-sized businesses (SMBs) during the ongoing Indian Premier League (IPL) 2024.
This initiative signifies a strategic shift by offering SMBs a cost-effective avenue to reach a massive audience.
JioCinema is offering competitive advertising packages specifically designed for SMBs. These packages boast a low cost per thousand impressions (CPM), starting at INR 25, allowing businesses to efficiently their respective audiences during live IPL streams.
Additionally, the platform offers flexible options with packages starting at INR 50,000 for 1.25 million impressions, catering to businesses with varying budgets. JioCinema acknowledges potential viewership fluctuations by offering differentiated rates for weekdays and weekends.
Industry analysts suggest that JioCinema’s strategy has the potential to reshape the digital advertising market. By offering budget-friendly solutions, the streaming platform could encourage a shift away from dependence on large advertisers and cultivate a more robust base of smaller players.
This aligns with recent reports highlighting the growing influence of SMBs in the digital advertising sphere, with their expenditure reaching INR 20,000 crore in 2023.
JioCinema goes beyond merely offering competitive pricing. The platform empowers SMBs with a comprehensive advertising solution. This includes granular city-level targeting, ensuring ads reach the most relevant audiences for maximized impact.
Additionally, JioCinema offers valuable support with creative development and campaign management, streamlining the advertising process for businesses. To further enhance the user experience, JioCinema provides an easy-to-use self-serve platform, allowing SMBs to take control and manage their campaigns directly.
Recently, the digital platform announced a partnership with ShareChat and Moj, to bring its extensive sports content to a wider audience through bite-sized highlights and engaging formats. The streaming platform has also revealed Brand Spotlight, a newly released advertiser innovation for IPL 2024.