SportyBet, Real Madrid’s official betting partner in Africa, has unveiled a brand-new regional advertisement in an effort to increase local communities’ interest in betting.
Federico Valverde, Aurélien Tchouaméni, and SportyBet global ambassador Éder Milito are shown mending a few things at a fellow Real Madrid fan’s home in Africa in the new advertisement, which can be watched on the operator’s YouTube channel.
The SportyBet mobile app offers access to a “first-class solution” for streaming live sports, which is one of the benefits that the advertisement touts under the tagline “Play With Champions.”
The advertisement will be broadcast on SportyTV, a free-to-air online sports TV network available in Ghana and Nigeria, as well as to people throughout Africa.
Elías Gallego, VP of Business Development, Marketing and Media at SportyBet, commented, “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users. We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”
SportyBet has sponsored Real Madrid for three seasons running. The operator has recently secured a sponsorship agreement with the Premier League (PL) champions, Manchester City and hired Michael Essien to serve as its African Ambassador.