The LALIGA outfit, Real Madrid have announced a sponsorship agreement with the multinational beverage manufacturer, AJE Group.
AJE Group is now a regional sponsor of Real Madrid, with its Volt product serving as the official energy drink in key Latin American and African countries.
Countries such as Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica, Egypt, Cameroon, and Nigeria are included in this deal.
Augusto Bauer, Deputy CEO of Grupo AJE, said, “This sponsorship with Real Madrid marks an important milestone in the history of Grupo AJE and consolidates the presence and leadership of VOLT as one of the most important energy drinks in the world. We are very proud that Grupo AJE is the first Peruvian company to sponsor Real Madrid.”
Last week, the Spanish football giants also signed a sleeve sponsorship agreement with the computer gear company, HP.