The global performance and lifestyle footwear brand, Skechers has announced the Indian cricketer, Ishan Kishan, as its brand ambassador in India.
In the ongoing season, the attacking opener has been donning the brand’s first line of cricket boots, slated to launch soon. In addition, Kishan will feature in the marketing initiatives displaying Skechers’ performance and lifestyle footwear collections.
Ishan Kishan, shared his enthusiasm about the partnership, saying, “I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone.”
Rahul Vira, CEO, Skechers Asia, said, “The signing of Ishan Kishan is a milestone for Skechers. We see this as an opportunity to tap into India’s love for cricket, and are proud to have Ishan on board, wearing the first Skechers cricket boots and appearing in campaigns. More than just a partnership, adding Ishan to our team is testament to the brand’s commitment to promoting sports and active lifestyles with innovative products that deliver our signature comfort that performs. Ishan is an inspiration to youthful consumers across the country, and we believe that his energy and dynamism perfectly resonate with Skechers’ sporty and stylish offerings, and Indians nationwide will champion him as the face of Skechers.”
Skechers is a global leader in performance and lifestyle footwear, delivering high-quality, trend-right shoes for men, women, and children. The brand is known for its unmatched comfort, innovation, and variety. Through a diverse portfolio of footwear and apparel, the American multinational apparel company empowers individuals to express their unique style while staying active.
Interestingly, the apparel company also inked an association with Mumbai Indians (MI), earlier this year, for the Women’s Premier League (WPL) and Indian Premier League (IPL) teams.
The southpaw has been in top form for the five-time IPL champions, amassing 184 runs in six innings. He will next feature on April 18 when the Mumbai-based franchise takes on Punjab Kings (PBKS) at the Maharaja Yadavindra Singh International Cricket Stadium, Mullanpur, Chandigarh at 7:30 PM IST.