Skechers, renowned for its comfort technology, has joined forces with Mumbai Indians (MI), a dominant force in global franchise cricket, as the unit’s official kit partner.
MI’s men’s and women’s teams will now sport Skechers-branded match kits, marking a collaboration between the lifestyle and performance brand and the prestigious cricket franchise.
The partnership was inaugurated with the unveiling of exclusive jerseys, crafted by acclaimed fashion designer Monisha Jaisingh, for the Mumbai-based franchise’s women’s team.
Drawing inspiration from the peacock, a symbol of strength and grace, the jersey adds a touch of fashion to cricket attire, reflecting a harmonious blend of style and athleticism. The Sketchers logo prominently adorns the non-leading arm of the jersey, completing the ensemble with a touch of sponsorship branding.
Fashion Designer, Monisha Jaising, the creative force behind the Women’s jerseys shared her inspiration, said, “The peacock is a symbol of strength and pride, and we wanted the jersey to reflect these qualities. The vibrant blues of the feathers, the coral-peach inspired by the stem, and the gradient pattern resembling the peacock’s majestic spread – all come together to create a design that is as fierce and beautiful as the players who will wear them. It’s a celebration of our national spirit and the essence of Mumbai Indians.”
Rahul Vira, CEO, Skechers Asia Pvt. Ltd., said, “We are delighted to collaborate with Mumbai Indians and bring together the best of sports and comfort. Mumbai Indians’ winning spirit with Monisha Jaising’s expertise in design, coupled with Skechers’ commitment to performance and comfort, will redefine the player’s on-field style. This collaboration is a perfect synergy of style and sportsmanship, and we look forward to creating memorable moments together.”
Skechers, the renowned American footwear brand, has solidified its position as one of the leading athletic shoe manufacturers globally, offering a diverse range of footwear for men, women, and children, spanning sneakers, boots, sandals, and performance shoes. In 2023, Skechers announced a strategic partnership with the Indian Olympic Association (IOA) for the Asian Games 2022. Additionally, the company also has secured a long-term contract with Harry Kane, a prominent figure in football, further bolstering its roster of celebrity endorsements.
In a series of strategic moves, MI have announced significant partnerships with Confluent, DHL Express India, and LoveChild by Masaba for the new Women’s Premier League (WPL) season starting tonight.
The highly anticipated season opener will see the defending champions face off against last year’s runners-up Delhi Capitals (DC).
Mumbai Indians are currently the WPL champions and also boast an impressive record of clinching the Indian Premier League (IPL) title five times.