Shivam Dube indicates Biryani By Kilo as his ‘dumdaar’ secret for his impressive knocks in IPL

By collaborating with Shivam Dube, Biryani By Kilo hopes to engage with cricket fans on a more profound level and establish itself as the go-to destination for delectable food.

Biryani By Kilo (BBK), India’s largest and most popular Biryani and Kebab chain, has announced a collaboration with Indian cricket and Chennai Super Kings (CSK) star, Shivam Dube.

This exciting collaboration seeks to honour the spirit of the Indian Premier League (IPL) through the irresistible flavours of the business’s culinary delights while also elevating the matchday experience.

Shivam Dube personifies the “dumdaar” spirit of both the IPL and Biryani By Kilo’s delicacies. This strategic decision is bolstered by biryani’s status as the most popular dish during the IPL season. By collaborating with the rising star, the brand hopes to engage with cricket fans on a more profound level and establish itself as the go-to destination for delectable food throughout the season.

In a recent video that was posted on all of Biryani By Kilo’s social media accounts, Dube is seen engrossed in the overwhelmingly positive feedback from his followers and admits that he must live up to their expectations. He talks about how important it is to keep performing at your best, and there’s no better way to do that than to fuel up on flavorful biryani, kebab, and phirni from BBK. The video ends with Dube encouraging viewers to enjoy the vibrant flavours and genuine taste of the brand’s biryanis, kebabs, and curries all through the IPL season.

Vishal Jindal, Co-Founder & Co-CEO, Biryani By Kilo, said, “Cricket holds a special place in the hearts of Indians, and each year, the IPL unites everyone in a celebration of passion and skill. We are thrilled to partner with Shivam Dube, a true icon of Indian cricket, who perfectly complements the thrill of the IPL season. Just as Shivam brings ‘dumdaar’ power to the field, our biryanis are infused with ‘dumdaar’ flavours and authentic ingredients. Through this, our aim is to offer cricket enthusiasts delectable match day moments that combine the excitement of the game with the unmatched flavours of our signature dishes.”

The campaign aims to provide cricket fans with bite-sized content that honours their shared passion for cricket and delicious food. With over 100 locations in 45 cities throughout the nation, the company is making it even easier to indulge in these delectable dishes throughout the season by offering a limited-time discount. Customers can save money on orders placed through the BBK website or app by entering the code “SHIVAM100”.

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