The Saudi Tourism Authority (STA) and the Saudi Pro League (SPL) have unveiled an association, with the ‘Saudi, Welcome to Arabia’ being named the official platinum sponsor of the competition.
This collaboration aims to capitalize on the league’s immense popularity. It underscores both STA and the SPL’s dedication to showcasing Saudi Arabia’s rich cultural heritage and dynamic sports scene to a worldwide audience.
Under this agreement, STA will collaborate closely with the SPL to develop and promote tourism offerings and experiences that position Saudi Arabia as a premier travel destination, enticing visitors from across the broader Middle East, North Africa, and beyond. This sponsorship is anticipated to strengthen ties with Saudi football clubs, paving the way for future partnerships and synergies.
Abdullah Ibrahim Alhagbani, Chief of Partnerships and Executive Affairs at Saudi Tourism Authority, said, “Our partnership with SPL represents a significant step forward in our mission to elevate Saudi Arabia as a leading global tourism destination. Together, we will showcase Saudi’s rich cultural heritage and diverse attractions, underpinned by our firm dedication to excellence in the realms of sports and entertainment.
Alhagbani added, “This partnership showcases the reputation and growing influence of SPL, both locally and globally, and aims to unify efforts in attracting tourists and promoting Saudi’s unique tourist destinations and international events held throughout the year.”
Carlo Nohra, the Chief Operating Officer at the Saudi Pro League, said, “Our partnership with ‘Saudi, Welcome to Arabia’ reflects SPL’s expanding influence and appeal globally. It embodies our mutual commitment to excellence and our dedication to delivering memorable experiences for football fans from around the world. Together, we aim to establish new standards for sports and tourism in the region and showcase the best of Saudi Arabia to the world.”