Saudi Pro League builds alliance with MEDGULF to enhance the bond between sports fans and health awareness

SPL and MEDGULF will be working together to bolster the parameters of the insurance services delivered in the sporting arena.

The Saudi Pro League (SPL) has announced a brand new partnership with the Saudi-based insurance brand, MEDGULF.

The partnership between the two bodies is viable till the end of the 2024-25 season and will be focusing on consolidating the relationship between the ardent football fans in the region and health awareness.

Both entities will be working together to keep the spirit of football alive in Saudi Arabia which will help to bolster the parameters of the insurance services delivered in the sporting arena.

The partnership kicks off in an era when 80% of the population is engaged with football, courtesy of the SPL. The people in Saudi Arabia have been fond of this sport and are associating with the game by watching or playing it.

Saad Al Lazeez, Interim Chief Executive Officer, Saudi Pro League, commented, “The Roshn Saudi League is thrilled to enter this partnership agreement with MEDGULF, a titan in the regional insurance market. This agreement goes beyond traditional branding; it is a testament to our shared commitment of enriching the lives of football fans by integrating the protective essence of insurance with the unifying spirit of football.”

Omar Al Mahmoud, CEO of MEDGULF, commented, “MEDGULF is proud of our partnership with the Roshn Saudi League, which has rapidly become the focus of the sporting world. Our company’s investment in sports is an investment in health that actively contributes to raising the quality of life. We seek, through our presence in the sports community, to raise the level of insurance services provided in the sports sector, in addition to various insurance programs overall. We also aim to enhance our brand awareness among Saudi football fans by presenting events, activations, and offers in conjunction with our partnership of the Roshn Saudi League.”

For the past 30 years, the institutional and retail markets have received extensive insurance coverage from the Mediterranean and Gulf Insurance and Reinsurance Group (MEDGULF), a top regional insurance provider in Saudi Arabia.

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