Through this pact, adidas has replaced its rival brand, Nike, as the official match ball supplier of the Saudi Pro League.
Roshn Saudi League unveils new partnership with @adidasMENA 📄— Roshn Saudi League (@SPL_EN) January 10, 2024
With the start of the collaboration in February, the league will switch match ball suppliers in the middle of the season.
The adidas Oceaunz ball will be used by SPL teams during the 2023–24 season, which concludes in May. From August onwards, the German brand will supply a special match ball for the 2024–25 season.
The partnership intends to “promote football and its sustained development in Saudi Arabia, enhancing the league’s commercial attractiveness and global interest in the process.”
Saad Allazeez, Vice Chairman and Interim Chief Executive of the SPL, commented, “Our partnership with Adidas represents a significant next step towards elevating football in Saudi Arabia. By aligning with such a recognized and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game’s national ecosystem. This collaboration can help reshape the kingdom’s football landscape.”
Bilal Fares, General Manager of adidas EMC, said, “adidas is proud to partner with the Saudi Pro League. The partnership builds on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030. We believe that through sport, we have the power to change lives and we’re thrilled to support the league’s strategy in enhancing the football sector, leaving a positive impact in the Kingdom.”
This is not the first time that the German company has been involved with Saudi football, as the brand is currently the official kit partner of the Saudi Arabian national football team.