The Welsh football club, CPD Llanfairpwll FC have obtained a sponsorship pact with the Spanish marquee football league, LALIGA.
Following the partnership, LALIGA has been named the front-of-shirt partner of Llanfairpwll from the inception of the current 2023-24 season.
As per the deal, the Spanish league’s logo will be placed on the club’s home and away match jerseys.
Following the launch of LALIGA’s new brand positioning in the 2023-24 season, Spain’s foremost professional football league is set to bring “The Power of Our Football” to North Wales through a series of activities this season.
Samantha Jones-Smith, Chairwoman, CPD Llanfairpwll FC, said, “This really is an outstanding partnership for us. Not only is it the most exciting collaboration the club has ever had, but it also allows us to improve both on and off the field. Securing a front-of-shirt partner of this level is of vital importance, and with LALIGA’s long-standing history of footballing excellence, we have a fantastic partner to join us on our journey.”
Keegan Pierce, Managing Director, UK & Ireland, for LALIGA, said, “We’re hugely passionate about spreading “The Power of Our Fútbol” around the globe. LALIGA is about so much more than football in Spain – it is the largest football ecosystem in the world, watched and enjoyed by millions. With our new brand positioning coming into effect this year, this partnership is a great way to bring to life our new ‘LL’ visual identity in a creative way, while enabling us to further extend our grassroots support across the UK.”
The Campeonato Nacional de Liga de Primera División, also known as the Primera División, or LALIGA, and formally LALIGA EA SPORTS since 2023 for sponsorship reasons, is Spain’s highest men’s professional football level. It is played by 20 teams and is administered by Liga Nacional de Ftbol Profesional.