Centuary Mattress has launched a new TVC campaign, “Choice of Champions” that features the Indian tennis star, Sania Mirza
The campaign highlights a new range of mattresses that the company is launching with modern features. They are targetting the southern states which include Orissa, Andhra Pradesh, Kerala, Tamil Nadu and Karnataka.
Centuary Mattress is witnessing massive growth in India and to celebrate its three-decade legacy, it has launched a new campaign called “Choice of Champions”. This new campaign talks about the brand’s new collection of mattresses which includes MyPowerMatt mattresses and Orthopaedic mattresses.
Sania Mirza will be talking about the new range of mattresses and her experience with it. This move has been done to highlight the need for good sleep for all individuals especially athletes.
“We are thrilled to launch our latest campaign entitled “Choice of Champions” with Sania Mirza, whose own story & ideals are aligned with our core values, creating an unmatched synergy that will boost our brand message across our target audience. We are creating films that are relatable and informative, with the intent to boost sleep awareness through our most-loved products. With our latest products MyPowerMatt Collection, Ortho Active Mattresses (Wellness Collection) and Centuary Protect – antimicrobial shield; we are transforming the sleep experience & sleep hygiene for our consumers, and believe that this campaign will help us maximize audience connect and sales,” said Uttam Malani, executive director of Centuary Mattress.