ALYF, Sania Mirza collaborate to reveal collection of wellness-focused vacation homes

Sania Mirza acknowledged that it was crucial to inform individuals about this opportunity immediately as she learned about ALYF's unique ownership model.

A leading fractional ownership company in India, ALYF has inked an exclusive collaboration with the Indian tennis legend, Sania Mirza.

The deal has been forged for the much-awaited wellness and lifestyle collection, which consists of elegant properties situated away in the countryside that offer a comprehensive well-being experience in popular vacation spots. This cutting-edge partnership will include upcoming projects that are carefully dispersed around the picturesque regions of Goa, Alibaug, and Coorg.

At the heart of this partnership, which the Credence Family Office planned and organised, is Sania Mirza’s steadfast dedication to ensuring that everyone has access to luxurious living and well-being. The 36-year-old former tennis superstar thinks that real estate investments have lasting worth, particularly when it comes to vacation properties, which provide both the priceless gift of personal leisure and long-term potential.

Mirza acknowledged that it was crucial to inform individuals about this fantastic opportunity immediately as she learned about ALYF’s unique ownership model. ALYF aims to expand its customer base by introducing its smart ownership of vacation properties to a larger range of individuals. Under the ‘Wellness & Lifestyle Collection’, the cooperation with Mirza includes limited edition projects with a total retail value of INR 100 crore.

Saurabh Vohara, Founder and CEO of ALYF, stated, “We at ALYF, have long admired Sania’s unwavering dedication to the sport and the nation along with her profound understanding of the real estate market. It is our pleasure to collaborate with an icon of her stature. Our partnership with Sania Mirza not only introduces ALYF’s Smart ownership concept to a wider audience but also further enhances a sense of trust in our brand. Sania, with her dedication to health, and innate sense of style, serves as a perfect embodiment of our Wellness & Lifestyle Collection of holiday homes.”

On the deal, Sania Mirza, said, “ALYF’s vision deeply resonates with my profound belief in the potential of real estate investments as well as investing in a good lifestyle. The smart ownership concept of holiday homes is highly exciting and an ideal fit for many Indians, especially millennials. Just to be able to offer people a chance to own their dream holiday home in itself is very empowering. I am truly thrilled to embark on this journey with ALYF, aiming to make these aspirational properties and lifestyle accessible to the masses.”

ALYF has made great progress toward its aspirational aim in the previous several months, having started projects worth Rs 80 crores. ALYF plans to add 100 more vacation properties, valued between Rs 200 and Rs 250 crores, to its portfolio over the course of the following 12 months. Furthermore, over the next 18 to 24 months, ALYF will aggressively expand internationally into highly sought-after areas like Thailand and Dubai, paving the way for the company to achieve worldwide recognition.

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