Centuary Mattress, India’s sleep specialist for over three decades, has unveiled an advertisement campaign featuring its brand ambassador and the Indian star shuttler, PV Sindhu for its Sleepables mattress range.
The TVC highlights the durability and customizability of the reversible mattresses, while also highlighting the combination of affordability and luxury.
The advertisement also emphasises how convenient bed-in-a-box sleepable mattresses are. A bonnell spring mattress, an ortho memory foam mattress, and a hybrid memory foam pocket spring mattress are all part of the collection. The Sleepables mattress line also offers the advantage of being convertible, meaning that it can be used in two ways.
Uttam Malani, Executive Director, Centuary Mattress, said, “At Centuary Mattress, our commitment to customer satisfaction drives us to create mattresses that redefine comfort for a truly rejuvenating sleep experience. Our collaboration with PV Sindhu brings a playful musical narrative, providing a unique peek into the mattress preferences of Gen Z and millennials. We aim to inspire individuals to discover the delight of sound sleep on our certified mattresses, tailored to resonate seamlessly with their modern lifestyles and preferences.”
Centuary intends to expand from 4,500+ to 10,000+ outlets as part of its multi-brand dealer network. Furthermore, the company intends to open at least 100 exclusive experience stores by 2025, in addition to increasing the number of exclusive brand stores from 450+ to 700+.