The LaLiga champions, Real Madrid have inked a new sponsorship deal with an innovative healthcare company, Cantabria Labs. This new association has been signed for three years.
This global partnership will include both the men’s and women’s football first teams. The agreement aims to inform of the Cantabria Labs brand and its Heliocare, Endocare, and Elancyl product lines.
The firm has operations in over 85 countries and has achieved benchmarks including discovering oral sun protection more than 25 years ago.
Cantabria Labs, with its advanced designs and entrepreneurial spirit, has established itself as a standard brand in skin-related prescriptions in Europe (leader in Spain, Italy, and Portugal) and strives to enhance people’s overall health.
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, commented, “We’re delighted to welcome the Cantabria Labs family due to all the values that unite us. They are also leaders in the dermatology prescription market, which is why we’re confident that we have the best allies.”
Cantabria Labs Managing Director and CEO, Susana RodrÃguez, said, “At Cantabria Labs, we are committed to protecting the skin in order to celebrate life. Through our collaboration with Rafa Nadal, we have seen that sporting values can be combined with health values to promote better habits. By working with Real Madrid, we not only boost our impact, but the team values of Real Madrid also resonate with us as a company.
“Being number one involves a mindset of non-conformity, bravery and collaboration, consistent with our traditional values of innovation, entrepreneurship, and proximity. Teaming up with Real Madrid ties us to excellence, reaffirms our passion and allows us to share it with even more people. Together with Real Madrid’s fans and family, it’s impossible for us not to believe, fight, aspire… Ultimately, to continue to be what we are, successful dreamers.”
Cantabria Labs’ President, Juan Matji, commented, “For a family business like Cantabria Labs it’s a dream come true to join Real Madrid. Such is the story of our company, fulfilling the dream of two people who had aspirations to take skin health care to the next level. There are now more than a thousand of us in Cantabria Labs, all over the world, working together with the same aspiration, to improve every day and continue to grow.”
Recently, the UEFA Champions League 2021-22 winners also signed with the German multinational car manufacturer, BMW. The agreement’s primary goal is to collaborate on projects related to future mobility, sustainability, and diversity.