The private general insurance company, Bajaj Allianz General Insurance has launched a new campaign labelled #Care4Hockey, following which it has signed the Indian women’s hockey team captain, Rani Rampal as the face of the campaign.
The objective of this campaign is to develop and popularize the game of hockey in India, and showcase how supporting a person to achieve their goals can enable them to make a difference in society.
The #Care4Hockey is seen as one of its kind campaigns by the company to support the development of hockey in India from the grassroots level.
Rani Rampal is known for her relentless determination, focus on her goals, and never-give-up attitude, and with all that combined and little support she has been able to succeed. She is an inspiration to women who dream to achieve success by overcoming all odds.
Speaking on the occasion, Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said: “Bajaj Allianz General Insurance is a brand which resonates with care for people, passion to make a difference and a spirit to lead the change. The ‘#Care4Hockey’ campaign is an attempt to take these brand values forward to support Hockey to not only make a mark in the world, but to also encourage more people to pursue their passion for this sport thereby keeping Hockey alive in India. I’m sure that this campaign with the support from Rani Rampal and One Thousand Hockey Legs project will help take this message to the last mile and will encourage people to follow their ambition, break records and create history for our country.”
Adding to it, Rani Rampal, Indian Women’s Hockey Team Captain & Padma Shri Award winner said: “A word of encouragement and support from people around you plays a crucial role in helping you achieve your dreams. I’ve had my share of challenges to be where I’m today and I’m glad to be associated with a brand like Bajaj Allianz General Insurance which stands true to its philosophy of ‘Caringly yours’ by providing the much-needed support to Indian Hockey and helping aspirations of many come true. I believe that this will surely go a long way in inspiring people to pursue this sport in India.”
The association has taken one step ahead as Bajaj Allianz General Insurance has partnered up with the Delhi-based NGO, Hockey Citizen Group, supporting their flagship project One Thousand Hockey Legs.
As part of the partnership, the company will contribute towards supporting underprivileged children pursuing their passion for hockey. They will provide the support of coaching, nutrition, and equipment, as they aim to nurture the grass-root talents and make them future role models.