The global athleticwear brand, New Balance (NB) inaugurated its first store in Mumbai, India, marking a significant step in its strategic expansion plans for the country.
The new store, situated on Linking Road, boasts a unique retail concept designed to foster a vibrant community space for customers.
The store’s layout centres around a central seating area, creating an inviting atmosphere where customers can connect, share experiences, and draw inspiration from one another. This focus on community aligns with NB’s core values of emphasizing a holistic approach to health and wellness that extends beyond physical fitness.
Cricket superstar Pat Cummins, a long-time New Balance athlete, actively participated in the launch festivities. Cummins engaged with the media, interacted with fans, and even participated in a friendly game, further solidifying the brand’s commitment to connecting with its customer base.
Radeshwer Davar, Country Manager, New Balance India, expressed enthusiasm about this significant milestone, stating, “We are delighted to open our first ever store in Mumbai; at Linking Road, along with one of the best athletes in the world, Pat Cummins. At New Balance, we see ourselves at the intersection of Sports and Culture, and Mumbai as a city, truly embodies this belief, making it a great fit for our expansion journey in India. We believe that New Balance will not only be a destination for those seeking the latest in fashion and performance footwear but also a space for community engagement and inspiration. We would like to thank Pat Cummins for being an integral part of our brand launch in India and we would love to invite the people of Mumbai to experience New Balance.”
Pat Cummins, Australian Cricketer and New Balance Ambassador, said, “I’m thrilled to be part of the launch celebrations of New Balance’s Mumbai store. It’s exciting to see New Balance growing in India, a move that should excite all sports enthusiasts. We both believe in using the power of sport to make a positive impact in the world and that has been the driving force in our long-standing relationship. I wish the team here at New Balance, the absolute best, and I know the brand will inspire the next generation of sports talent in India.”
The Mumbai launch signifies a strategic expansion for the sports apparel manufacturer within the Indian market. The brand’s commitment to providing a superior retail experience caters not only to fashion-forward individuals but also to serious athletes seeking high-performance gear.
New Balance, a leading athletic footwear and apparel brand, has been around since 1906. NB is known for its focus on comfort and quality, particularly in its running shoes. The brand also offers a wide range of athletic apparel and stylish sneakers.
In the ongoing Indian Premier League (IPL) 2024, the Cummins-led Sunrisers Hyderabad (SRH) have acquired the fourth spot on the points table. The Orange Army is geared up for a crucial match against Mumbai Indians (MI) tonight at the Wankhede Stadium.