UBON, India’s premier brand for gadget accessories & consumer electronics, has renewed its sponsorship commitment with the cricket franchise Rajasthan Royals (RR) ahead of the forthcoming season of the Indian Premier League (IPL) as an official audio partner.
Under the renewed partnership, the Royals, captained by Sanju Samson, will prominently display UBON’s logo on their helmets and caps throughout the tournament.
On Friday, UBON’s Co-Founder, Mr Lalit Arora, delivered the announcement during a special visit to the Royals’ High-Performance Center in Nagpur. During the visit, Mr Arora was observed presenting the official playing helmet and cap to India’s premier spinner, Yuzvendra Chahal. This momentous occasion took place in the presence of the Royals’ Chief Executive Officer, Mr. Jake Lush McCrum.
Expressing enthusiasm about the collaboration, Mr. Lalit Arora, Co-Founder, and Spokesperson of UBON, shared, “We are thrilled to align again with the Rajasthan Royals, a truly iconic team in the competition, and to amplify the energy and excitement within the arena. This partnership underscores our dedication to delivering top-notch products and experiences to consumers throughout India. We view this tournament as an ideal stage to spotlight our brand, and we look forward to backing the Rajasthan Royals as they compete against the league’s finest teams.”
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, expressed,”We are pleased to announce the extension of our partnership with UBON, a key player in the audio industry. This strategic collaboration not only aims to enhance the entertainment experience for our fan base and players but also signifies a crucial step for UBON in gaining pan-India and global visibility. Through this extension, we look forward to amplifying the reach of UBON’s cutting-edge products and reinforcing our commitment to delivering an unparalleled experience to our stakeholders.”
UBON is a vibrant and highly favoured brand among sports enthusiasts, youth, and music aficionados, boasting a dynamic appeal that consistently places it at the forefront of sports and entertainment. Notably, it also teamed up with the World Wrestling Entertainment (WWE) Hall of Famer, The Great Khali.
Moreover, Royals have also unveiled partnerships with Poornima University and Curefoods in recent developments.
The Board of Control for Cricket in India (BCCI) has announced the schedule for the first 21 matches of the IPL, which is commencing on March 22. The opening clash is set between the defending champions, Chennai Super Kings (CSK), and Royal Challengers Bangalore (RCB) at the MA Chidambaram Stadium in Chennai. RR will kick off their campaign on March 24 against Lucknow Super Giants (LSG) at the Sawai Mansingh Stadium in Jaipur.