The Indian Premier League (IPL) outfit, Rajasthan Royals (RR) have announced a new sponsorship agreement with Curefoods, a leading house of F&B brands in India and a player in the healthy food industry.
The agreement has enabled the cloud kitchen platform to become the Royals’ official partner, ushering in a strategic partnership that will rewrite fan and customer interaction starting in the 2024 season.
Curefoods’ dedication to encouraging healthy living is well-suited to the holistic well-being philosophy of RR. The collaboration seeks to encourage fans to take up healthier habits and make wise decisions regarding their diet and level of physical exercise.
The inaugural IPL season champions, who are committed to using innovative technologies for cricketing excellence, and Curefoods, who is determined to encourage a healthy lifestyle via its wide range of enticing and nutritious food brands, have teamed up in this special partnership. The association, which will be making use of the Royals’ robust social media presence, aims to launch several digitally focused projects that will engage supporters both inside and outside of cricket stadiums.
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “We are excited to announce this unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology.”
Ankit Nagori, Founder, Curefoods, commented, “We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey.”
Through their partnership, Curefoods and the Jaipur-based side will work together on a variety of projects, such as wellness initiatives, immersive fan experiences, and exclusive digital content.
Furthermore, to improve overall fan engagement during the 2024 season, the two brands will make creative use of technology and digital platforms to communicate with fans.
Recently, the side also renewed collaboration with the Indian domestic energy provider brand, Luminous Power Technologies.