KL Traders, India’s homegrown music accessories and lifestyle company have inked an association with the former wrestler, The Great Khali for their brand ‘UBON’. The former WWE World Champion will be seen promoting audio wearable Bluetooth devices, speakers among other range of UBON products. The partnership was officially announced at UBON’s brand dealer meet in Goa on September 21-22 with the brand’s pan India partners and dealers present in the event.
“We all know the impact Khali Paaji has had in the WWE ring and now he is showing the same pedigree outside it too. His presence will allow us to monetize newer channels and leverage his audience online and offline”, says UBON Founder and Director, Mandeep Arora.
“I am very excited to join Mandeep and the entire UBON family. Together I hope we can help the brand in excelling in India. The product range is very vibrant and youth centric along with being economical. The best part is that it is Made in India,” said The Great Khali.
“Through the partnership we want to announce UBON to India’ sports viewing audience. The brand has taken giant leaps in the entertainment space and now its only natural to enter India’s second love; sports and cricket,” says Rohan Gupta (Founder, Sport Ex Consultancy). Marketing Head at Sport Ex, Raghav Nagpal added, “we see this as a unique long-term partnership for mutual growth and value creation. Just like Khali’s paaji’s presence is ground shattering, so is the sound of UBON gadgets.”
Khali and UBON have finalised a long-term association, where the former will be seen in his natural avatar.
The 49-year-old was also inducted into the WWE Hall of Fame Class of 2021. The former wrestler had feuded with the likes of the Undertaker, John Cena, Shawn Michaels and many more. The 7-foot-tall is also a one-time World Heavyweight Champion.