Rajasthan Royals (RR), the Indian Premier League (IPL) franchise, and Schneider Electric, a global leader in energy management and automation solutions, have renewed their partnership for the third consecutive year.
The electrical industry leader has retained its position as the Jaipur-based franchise’s official sustainability partner.
The partnership extends beyond the cricket pitch, aiming to combine the immense popularity of cricket with the critical issue of sustainability. The electrical equipment manufacturer’s flagship initiative, #GreenYodha, has fostered a growing community of environmentally conscious citizens and businesses working together to combat climate change.
Speaking about the partnership, Deepak Sharma, Zone President, Greater India, MD & CEO, Schneider Electric India Pvt. Ltd, said, “At Schneider Electric, we are deeply committed towards acceleration of sustainability efforts for the betterment of our planet and the well-being of future generations. Our partnership with the Rajasthan Royals is strategically aimed at spearheading sustainability within India’s most cherished sport – cricket. Through this continued collaboration, our goal is to accelerate the awareness about climate change, empower individuals to embody the spirit of ‘Green Yodhas’, and embed sustainable practices into the fabric of sports, thereby becoming the real ‘IMPACT MAKERS’. We are absolutely thrilled to perpetuate our pivotal role as the ‘Official Sustainability Partner’ of the Rajasthan Royals for 3rd consecutive year. This hattrick of partnership boldly underscores our shared vision to construct a sustainable future that embraces and benefits everyone, everywhere.”
Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “We are proud to continue this association with Schneider Electric as our Official Sustainability Partner for the third consecutive season. In line with our vision of making a positive impact on society, we stand committed to continue using the power of cricket and the reach of our platforms to nurture ‘Green Yodhas’ for the planet.”
Emphasizing the need to build a climate-positive world through united actions, Rajat Abbi, VP – Global Marketing and Chief Marketing Officer, Greater India, Schneider Electric, said, “The universal appeal of sports offers an unparalleled platform for fostering unity and driving significant change. This partnership epitomises our focus on responsible marketing and collective commitment to environmental stewardship and sustainable living. By leveraging the widespread influence and appeal of cricket, we aim to engage and inspire every sports enthusiast to become a ‘Green Yodha’, who are making the real ‘IMPACT’. Through our strong strategic partnership with the Rajasthan Royals, we are eager to accelerate the sustainability journey, fostering a culture of responsibility and compassion among fans and communities worldwide.”
Schneider Electric is a leading innovator in energy management and automation technologies, focusing on digital transformation, empowering businesses and individuals to optimize energy use and resources, and creating a more sustainable future for all.
In addition to the Schneider Electric partnership, RR have also secured sponsorships with BookMyShow, playR, NEOM, UBON, and Poornima University.
RR, led by Sanju Samson, will play Lucknow Super Giants (LSG) on Sunday, March 24, at the Sawai Mansingh Stadium in Jaipur.