The Indian Premier League (IPL) team, Rajasthan Royals (RR) have partnered with NEOM, a sustainable development project in Saudi Arabia, for the 2024 and 2025 seasons.
Following the agreement, NEOM has been named the former IPL champions’ principal partner. The deal also includes prominent placement of NEOM’s logo on the right chest of all official RR team kits.
The newly unveiled partnership highlights both parties’ dedication to fostering a healthy and active lifestyle, while also potentially contributing to the growth of cricket in Saudi Arabia.
HRH Prince Saud bin Mishal Al Saud, Chairman of the Saudi Arabian Cricket Federation, said, “We are thrilled to see the formalization of NEOM’s cricket partnership with Rajasthan Royals, which holds great promise for the growth of the sport across Saudi Arabia. It’s important that we continue to develop a vibrant cricket community that can be enjoyed by all.”
Jan Paterson, Managing Director of NEOM Sport, said, “Following a successful pilot program last year, we are excited to take our partnership with the Royals to the next level as a principal partner and continue growing cricket as a tool for social growth. Working with the Saudi Arabian Cricket Federation and Rajasthan Royals will enable us to provide cricket for men, women, girls and boys alike, across NEOM. This will pave the way for development at an individual level and contribute to the growth of the sport across the Kingdom, while amplifying the NEOM brand globally.”
Manoj Badale, Lead Owner of Rajasthan Royals, said, “We are delighted to welcome NEOM on board as our Principal Partner. This landmark deal, emblematic of our global reach, national appeal as a franchise and cricketing expertise, signifies a shared commitment towards creating a positive societal impact. Over the past year, our collaboration has not only elevated cricket within NEOM through the strategic implementation of our workforce cricket program but has also contributed significantly to their mission of fostering a physically active and inclusive society. We are excited to be the flag bearers of cricket in NEOM, with the potential to contribute to the overall growth of the sport across the Kingdom, which is being driven by the Saudi Arabian Government and the Saudi Arabian Cricket Federation. This partnership also provides us with the opportunity to work as a conduit for fostering connections between NEOM and our passionate Indian supporters.”
NEOM is an ambitious project by Saudi Arabia to build a futuristic city in its northwest region. Envisioned as a hub for innovation and sustainable living, it aims to attract businesses and residents with promises of cutting-edge technology, a diverse environment, and a focus on renewable energy. The project includes plans for a vertical city called “The Line,” which would house millions of people in a car-free, linear structure.
The Jaipur-based franchise is gearing up for its upcoming IPL campaign, set to begin on March 24 against Lucknow Super Giants (LSG). Last month, the Royals announced associations with UBON and Poornima University. Led by captain Sanju Samson, the men in pink narrowly missed out on playoffs last season, finishing fifth with 14 points. This year, they’ll be hoping to improve their performance and challenge for the trophy.