The Indian Premier League (IPL) team, Rajasthan Royals (RR) have pledged to become ‘Green Yodhas’ after partnering up with Schneider Electric for the ongoing season. The brand has been appointed as the sustainability partner of the franchise.
In this association, Schneider Electric will work with the inaugural IPL champions and find several new ways and solutions in which cricket can be more sustainable to benefit the current and future generations. This intriguing association has the potential to truly revolutionize the sport for years to come.
Schneider Electric is a multinational firm based in France that specialises in energy and automation digital solutions for increased efficiency and sustainability. It combines energy, technology, real-time automation, software, and services to target homes, buildings, data centres, infrastructure, and industries.
Schneider Electric’s ‘#GreenYodha’ sustainability project also aims to unify a community of environmentally conscious citizens and businesses to promote energy-efficient practices.
“As a franchise, our purpose has been to impact society positively through cricket. We are delighted to be supporting Schneider Electric’s efforts of promoting an environment-friendly and sustainable approach to life. Even through our work with the (Royal Rajasthan) Foundation, we have stood for making a difference, and with this exciting partnership, we aim to reiterate our emphasis on practicing environment and climate-friendly techniques.” said Ranjit Barthakur, Chairperson of Rajasthan Royals.
Anil Chaudhry, M.D & CEO, Schneider Electric India Pvt. Ltd, Zone President, Greater India also had a few things to say regarding the partnership between the two establishments, “Whether it’s on or off the field, every little action has an impact on our environment in the form of carbon footprint. Cricket being the most loved sport in the country, this partnership will steer the much-needed conversation towards incorporating sustainability with sports. With a vision to bridge progress and sustainability, we are extremely proud and excited to become Rajasthan Royals’ sustainability partner and we welcome them to become Green Yodhas for the planet.”
Apart from securing some lucrative sponsorship deals, the Sanju Samson-led team has been playing extremely well as the franchise has acquired the number one spot on the table with six points.
In their next fixture, RR will be playing Gujarat Titans (GT) today i.e. Thursday, April 14 at 7:30 PM IST.